In this dynamic world, the internet is mostly used by most
people for business and non business purposes. This has a great impact in
marketing. Most businesses spend more on digital marketing than on
traditional marketing.
The advantages of online marketing are very significant. Most businesses have embarked on this strategy. If you want to succeed, you must understand how the internet can work for you.
The following are some of the concepts you must understand before starting your digital marketing:
The advantages of online marketing are very significant. Most businesses have embarked on this strategy. If you want to succeed, you must understand how the internet can work for you.
The following are some of the concepts you must understand before starting your digital marketing:
· Affiliate marketing. This is where you pay a commission to an affiliate any time they
give you a sale or lead. They can be publishers of different websites related
to your business. For example if a web user clicks on an advert or link, on the
affiliates website. And be directed to a related page on your own website. The
link has an ID of that affiliate so that it can be tracked. If the click
results to a lead or sale, you pay the affiliate. The price is predetermined,
and always a percentage of the final sale price.
· Natural search. It is the most important concept but hard to master. Its results
are listings that appear in search engines. This is because they are relevant
to search terms entered by users. This is different from the paid search
results. Natural search is the most cost effective way of generating leads. But
also it can be time consuming and complicated, and it can take long to see its
results. Paid search results. With paid
search, you can increase the performance of your site by using the SEOtechniques. It involves optimizing the words in your site that are heavily
used. The SEO can help your site to appear closer to the top of the results.
· Pay per click technique. Describes any user who visits your website for which you have
paid. For example, the sponsored results at the top and to the right of Google
sites are pay per click adverts and some of the banner adverts on price
comparison websites. This involves an advertiser bidding on each click. You can
compete with other business advertisers bidding on the same keywords. The
bidding process is instant because it is automated.
· Enhanced targeting. With digital marketing you can target your actions down to
the minute level. You can allow your adverts to be seen by people of a specific
region, or a particular age. Also by using pay per click and banner adverts,
you can only target sites that are likely to be viewed by interested and
potential customers of your services and products.
· Analysis. Effective analysis leads to success in online marketing campaigns. It
involves looking at the volumes and sources of traffic to your website, as well
as the clicks and the amount you are paying for each on pay per click campaign.
Also the conversion rates. Affiliate marketing and pay per click can help you
with the tools to enable you track and understand the analysis. There are some software
that can enable you to track your natural search and other traffic sources.
